What you should consider when creating email marketing campaigns
1. Define what you are going to communicate : Let's face it, people check their email for two reasons these days. The first is that the information they are receiving is something they already expect and are open to receiving; like an email from a family member or a response to a business appointment. The second is because they have no other choice but to do so; respond to your boss or activate that service you just signed up for or order something online, for example.
Now think about which category your emails fall into. The idea is that all communication you generate is desirable , interesting, and becomes a necessity in the long term. The more value your content generates, the easier it will be for you to earn a place in that first category.
2. Set the theme and frequency for your emails : we can categorize the groups in which your emails can fall into two: Promotions and editorial content. The idea is that you can mix both so that people understand that they will not only receive emails from you when there is a significant discount or offer. You must analyze what the purchase and repurchase cycle of your product or service is.
Remember that not everyone has (or wants) to buy a product more than once that they don't need. Take for example car services or even life insurance.
There are specific times such as review or renewal periods where people macau business email list may be more open to being reminded with promotions about a purchase they should make.
For the rest, try to fill that gap and establish a line of editorial content that informs your clients about topics that revolve around your product.
If you sell food, you could send weekly recipe videos, or how about interesting articles on pediatrics if you focus on the children's product market.
Think about how you can diversify to increase your reach and not become “that email” that gets immediately destroyed.
3. Be punctual and predictable in your schedule : Sending an email isn’t just a matter of hitting “send” and waiting for the results to come. First, think about your consumer and try to imagine what their daily routine is like. When do they wake up? When does their busiest time of day begin? What space is perfect for them to relax? Doing this could help you avoid sending messages at the worst times when their stress points are highest and receptivity to new things is lowest.
The best way to find the perfect time to send is to start with a constant period of testing and refining based on that time.
If you already have social media profiles, you can use them to find out what times and days your audience visits you and try to apply them to your messages.
4. Measure, analyze and optimize : an email marketing campaign rarely works on the first try. There are many factors that come into play when evaluating the success of a message: graphic design, copy, number of links, time of sending, time of sending since the last message, etc.
Many email sending programs can help you view and analyze metrics that directly affect email performance so you can understand where you can focus your different efforts to optimize your messages.
If you already have a well-proven formula that you feel doesn't need any major changes, use A/B Testing features to see which message works best for a portion of your subscribers.
This way you won't throw away something that already works in favor of an experiment.
Email marketing: a good way to contact customers
Email marketing remains one of the most consistent and solid ways to contact your regular customers and some who are in the process of becoming loyal.
Remember to be in a constant process of improvement and look for what has worked for other brands so you can implement it in your strategy.
