On-page SEO is about the tactics you use on your site to help search engines better understand and rank your content. Creating great content on your site, optimizing title tags, meta tags, and H tags, internal linking, and optimizing images are all activities that fall under on-page SEO.
Off-page SEO includes tactics that involve activities indian phone number list that take place outside of your website. Link building is often considered the primary off-page tactic, but there are other activities that can be done, such as content marketing, social media, podcast appearances, reviews, local citations, and more.
Technical SEO , finally, is about those elements that have a direct impact on how search engines index and crawl your site. Some argue that this falls under on-page SEO. However, it is also widely considered a discipline in its own right: site speed optimization, structured data, canonicalization, hreflang, and more are all classified as technical SEO.
Why You Need Off-Page SEO
Without off-page SEO, you will struggle to rank for competitive search terms.
Think of off-page SEO as the set of activities that build your online authority, without which your site will not be able to beat competitors who already have higher authority. And it just so happens that content from websites with higher authority often ranks higher than those with lower authority.
And when you stop and think about it, it makes sense. This example helps you understand the importance of off-page SEO. It's about increasing your site's authority, something that often goes hand in hand with building a brand.
Links are by no means the only off-page signals that Google's algorithm uses to rank a website, although they are perhaps the most important.
An off-page strategy that does not include link building is unlikely to produce the desired results, as links are one of Google's three main ranking factors .
But thinking that you should focus only on link building is a mistake. There are many other off-page SEO techniques and tactics that you should be using that will not only help you achieve SEO success, but will also help you build your brand.
