Created in 2002, today having LinkedIn is essential to succeed in your business and develop a strong business network.
With a community of over 320 million users and new subscribers every minute, you have direct access to thousands of professionals in your industry.
Most professionals are on LinkedIn to develop their careers, work on their brand and gain visibility by highlighting their key skills.
LinkedIn is more than just an online CV, it's your showcase! Whether you have a personal profile or one dedicated to your business or institution, used to its full potential, LinkedIn is formidable for the development of your career and your network. With the right strategies, the chances of making LinkedIn a major asset in your professional success are very high.
This is what LinkedIn is for.
1. LinkedIn allows you to create a complete professional showcase
LinkedIn is not just a CV . The social network allows you to present yourself in a complete way thanks to a profile with multiple sections and functions. The summary allows you to present your experience in an attractive way. In Experiences and Training, fill in everything you have already done during your professional career to show recruiters that you are active and that you have value to bring them. Your LinkedIn profile photo must be tidy and your LinkedIn banner carefully chosen and related to your activity. You also have the opportunity to fill in all your skills and have your colleagues recommend them. This is primarily to gain credibility, but also visibility. Your LinkedIn profile is referenced on Google, the use of good keywords is essential for optimal visibility.
2. LinkedIn helps build your credibility with recommendations.
Unlike Twitter, LinkedIn allows you to give and receive recommendations. Giving recommendations is equally important to show that you are active and that you know how to recognize the skills of others.
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Giving recommendations will give you a much higher chance of receiving them in return. Having recommendations increases your visibility and your trust capital.
3. LinkedIn is great for building your business network, anywhere in the world.
LinkedIn's main goal is to allow its members to develop their professional network by connecting with other members in order to communicate with them. Thanks to LinkedIn, interacting with clients, employees or recruiters has never been easier . However, developing your professional network on LinkedIn does not happen in a few days. You have to be active and consistent to hope to attract attention. LinkedIn allows you to target contacts who potentially have an interest in your professional field. There are several possibilities to develop your network on LinkedIn. Keep in mind that the larger your network, the more credit it will give you. Remember that having a large network is not enough, you have to know how to maintain it!
4. LinkedIn allows you to have an online presence and manage your electronic reputation
Today, the Internet and social media have become widely democratized. Companies that do not have an online presence are marginalized. If in the past word of mouth was one of the only ways to make themselves known, today using this method alone can seem outdated. You have to force your destiny by making yourself known on the Internet. Working on your identity and digital presence is essential for a successful professional career in 2020 .
Having a LinkedIn profile means being referenced by the giant Google. You just have to type your name into Google to find your LinkedIn profile. Be active and regular in sharing content. Regularly posting relevant content ensures user engagement and loyalty. In short, LinkedIn is a formidable tool if you want to support your company's online presence.
5. With LinkedIn you can follow all the news
If you post regularly, your contacts are likely to do the same. This way, you can easily access all the news in your sector and publications from your peers. A great opportunity to learn more about your clients, prospects, employees or any other changes in your field of activity. Keeping up to date with the latest news gives you more credibility and can be useful for the successful development of your business in your market.
6. LinkedIn is a great tool to demonstrate your expertise.
Whether by using your summary, shared content or groups, LinkedIn allows you to publicly demonstrate your worth and expertise . It is not enough to be active on the network or share information from others. Creating content gives you the opportunity to position yourself as an expert in your field. You can create content by publishing an article on a topic that will bring value to your readers, creating a group or joining a group that interests you. Interacting, responding to other users' posts and providing real added value increases your sympathy and gives you credibility. What's more, by studying the behavior of others on the network, you will more easily know their desires and aspirations. Which is ideal then, if you want to get closer to them ? !
7. LinkedIn helps you find and attract clients.
LinkedIn is great for social selling, especially if you’re in B2B! Social selling with LinkedIn means using the network to target, source, and find your potential customers.
But not only that, it is also promoting your experience, your content to position yourself with your target, who will identify you as a reference in your market... This will attract prospects who will come to interact with your publications or ask you to help them solve their problems.
I myself use LinkedIn, which is my primary sales channel. I don't thrive as such, clients come to me.
This is what I teach and share during my LinkedIn social selling training or during my LinkedIn social selling training. In fact by linking inbound marketing + LinkedIn social selling , I generate a regular flow of visitors, who become prospects and then customers and also ambassadors… who bring me other customers.
8. LinkedIn is at your self-marketing service.
Developing your personal image has never been more important than today.
Read also: self-marketing .
Knowing how to sell your products or services is one thing, but you still have to japan phone number know how to sell yourself and everything that goes with it: experiences, skills, qualifications, values, etc.
To do this, you just need to adapt the techniques of classic marketing to yourself. Developing your leadership, interpersonal and communication skills is essential for success in the B2B and B2C world. If in the past we were loyal to a company because of the quality of its products or services, today that is not enough.
If your clients or prospects share the same values and adhere to your company's brand (or your personal brand), they will come back much more easily and become your ambassadors. The strategy is the same for job seekers looking to catch the attention of recruiters.
9. LinkedIn is one of the largest job boards in the world.
