Definition before we start: what is social selling?
How to prospect and sell socially with LinkedIn?
What is important when doing social selling on LinkedIn?
Don't be intrusive
The beginning of a relationship and the first impression are fundamental
Establish a relationship
Be human and attentive
Don't sell a product, but provide a solution to a problem
Bring relevant content
The step-by-step guide to the different steps of social selling with LinkedIn
LinkedIn's personalized, qualitative, slow social selling method
Now imagine doing this in an industrialized and humane way.
The Proinfluent© method: a combination of intelligent© and human prospecting to generate human and financial value
Successful prospecting on LinkedIn: the 4-email strategy
Inbound marketing and social selling on LinkedIn: mistakes to avoid
Sell effectively on LinkedIn: develop your relationship marketing
Do you need to invest in a LinkedIn Sales Navigator account to sell and survey with LinkedIn?
LinkedIn Social Selling: A Final Recommendation
LinkedIn Social Selling: COMPLETE Guide
#BtoB : comment #prospecter et #vendre socialement avec #LinkedIn ? #Proinfluent #SocialSellingShare on X
Definition before we start: what is social selling?
Every second, dozens of people sign up to LinkedIn, hundreds of thousands of searches are performed on Google, thousands of videos are watched on YouTube, and more.
Today, all of our Western countries use the web. As a result, a professional without an online presence will be marginalized.
Why? Because professionals who limit themselves to standard marketing and only face-to-face exchanges are overwhelmed by those who find thousands of potential prospects on the web and who manage to promote their business through social networks.
In the digital age, new tools have emerged to enable you to prospect online effectively. Social selling is the use of social media and professional tools to interact with potential prospects throughout the sales process.
Direct prospecting doesn't work as well as it used to. Today, calling 100 prospects will, on average, give you only one opportunity.
On the contrary, if your strategy is to develop your online presence through self-marketing and use social media to build an audience , the conversion rate will be much higher .
Social selling is about developing your personal brand and promoting it saudi arabia mobile number to generate more business opportunities.
Read: The worst LinkedIn prospecting mistakes .
While some progress blockers still look only at the salesperson in the store, today most shoppers are online and can, within minutes, compare any product or service with another.
Whether it's LinkedIn for B2B, Twitter, Instagram or Facebook for B2C, social media is a real area of influence for professionals. However, many of them are reluctant to develop a B2B strategy on LinkedIn due to lack of time.
Les #RéseauxSociaux are a veritable territory of #influence #ProinfluentShare on X
Of course, making your social sale takes time and patience. However, the returns can be much greater in the long run by putting your personal brand at the service of your business.
To be successful with your LinkedIn social selling strategy, it is advisable to log on to LinkedIn for at least a few minutes a day and post content regularly, at least weekly!
The more visible you are, the larger your audience will be, the more likely you are to sell and grow your organization.
To start, you need to have a perfect LinkedIn profile . It should reflect your professional identity with a LinkedIn profile photo and a LinkedIn banner adapted to your sector of activity, a complete summary detailing your experiences, your training, your skills and your specialization to convince those who read your profile.
Respecting the fundamentals of an effective LinkedIn profile is already part of your social selling strategy. Failing to have a complete and impactful profile can cause you to lose credibility and visibility before you even start prospecting.
To help you out, I invite you to download my influential LinkedIn profile checklist and take my online training to build a brand image and a LinkedIn profile that converts.
With this checklist, your LinkedIn profile will be 40 times more sales-oriented !
