Pardot for Non-Profits: Event Marketing

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Events marketing is a crucial component of a non-profit's communications and marketing mix. From the pre-event marketing process, to post-event engagement, Pardot for non-profits can help to elevate your events marketing activity.


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Chloe Prowse

3 mins


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This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

As a non-profit organisation, you’re likely using dominican republic country code events as a core component of your marketing and communications mix. Popular event types might include community get-togethers and local activities, as well as virtual events designed to promote large-scale awareness and fundraising, such as Comic Relief’s Red Nose Day’.

Yet, marketing such events to drive attendance and participation is no easy feat, and that’s where Pardot for non-profits provides a huge advantage.

When considering your event marketing strategy as a non-profit, Pardot can help you to:

Improve communication before, during, and after the event.
Increase the number of event attendees and manage these throughout.
Target sub-segments of your attendees with tailored, personal comms.
Maintain engagement with your audience beyond the event date to drive further action.
From automated pre-event invitations to post-event engagement, here’s how Pardot can help non-profits with event marketing.



Using Pardot for not-for-profit events marketing:

Integrate Pardot with Eventbrite
Use Pardot to turn prospects into event registrants
Take advantage of Pardot landing pages
Use nurture campaigns to keep invitees engaged
Engage with your audience post-event