4. Recording and post-production

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In general, you should define which recording techniques you will use and gauge how they can contribute to the quality of the customer testimonial. For best results stick with long-sided interviews which will instill professionalism and high-levels of immersion in the viewers. You’ll need patience and possibly some iterations to get the recording right.

Speaking of immersion, filming B roll is a great way to student data make the testimonial video more appealing and add context. You can tune up your testimonial in many ways during post-production or even hire experts to do it. It is also smart to include other visual elements like overlays, text, or graphics to contribute to the overall quality. Finally, adding opening and closing sequences and CTAs or branding is what wraps up the testimonial.

You will have minutes of raw footage at your disposal, but your finished testimonial will be significantly shorter, depending on your marketing channels.

Final Words
This guide covers the advice mostly for B2B companies who want to record highly-professional, but also organic B2B video testimonials. Depending on the type of your business and customers, you can tone up & down the way you’ll record video testimonials. Your testimonials should transfer the context of your company along with building social proof.