The metaverse can potentially be a goldmine for brands

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Metaverse experiences like the one Paris Hilton recently launched on Roblox give fans the chance to connect with their favorite artists in a personalized and interactive way through avatars . And the interactions born out of these experiences are often accompanied by the sale of virtual merchandise and the development of brand partnerships.

At the end of last year, digital fashion list of pakistan cell phone numbers retailer DRESSX announced, for example, a partnership with Warner Music Group so that the label's artists could design their own digital fashion lines and offer them to their fans through Instagram, Snapchat and other platforms.

Agreements like this allow fans to realize the support they provide to their favorite artists and also provide artists with alternative sources of income.

Slivingland, Paris Hilton's fan hub on Roblox, was developed in collaboration with Sawhorse Interactive , the same company that once developed metaverse experiences for celebrities like Elton John, Karlie Kloss, Alo Yoga, and Tommy Hilfiger.

11:11 Media , Paris Hilton's media company, has developed alliances in recent years with companies such as Urban Decay, Hilton Hotels, Klarna, NBC, iHeart Media and Taco Bell.