As we know, one of the fundamental (and main) objectives of Email Marketing is to generate traffic to our website or site. This is, in part, another way to achieve good SEO web positioning; as far as organic positioning in search engines is concerned. Thus, we need to appear among the first search results so that users know us better and begin to position ourselves in their Top of Mind.
However, even if we have thousands of visitors to our website, it will be of petroleum manufacturers email lists little use if the bounce rate is excessively high. That is, if potential customers of our brand do not stay on our site for a minimum amount of time, the search engines will be aware of this and will “penalize” us by lowering our position in the web search engines.
How can Email Marketing help us improve our web positioning?
Maintain a qualified database
Encourage interaction with your audience
Play with your audience and encourage your content to go viral
Build trust in your brand
Encourage interaction on social networks
How can Email Marketing help us improve our web positioning?
Generally speaking, when a user enters an email or newsletter, it is usually because they are really interested in the content they can find there. And, surely -given their previous interest-, they will remain for a considerable time looking at our website. But, in any case, for this to happen, it is necessary to have a powerful email marketing strategy that includes quality and valuable content, which greatly interests our users and subscribers enough for them to decide to access it. But, in addition to generating valuable content, we give you a series of tips to get the user to access your website, stay on it and share their opinions socially, successfully increasing your web positioning:
How to use Email Marketing to improve web positioning?
Maintain a qualified database
This point is extremely important, since - as you know - our objective is to promote the recognition of our brand so that web positioning increases.
And since the whole flow starts with the email you send, you need to know that knowing who your user is is necessary for several reasons:
Your user's environment must match your brand , and you will only know that if you know the user who acts as a link between the two.
An email marketing strategy that promotes SEO positioning will be of no use to you if you have not audited your databases to know who is who they say they are, and who it is that you are contacting . Email marketing is one of the most economical digital marketing techniques, but it is not a waste of your investments!
Encourage interaction with your audience
In terms of any brand's digital strategy, it is essential to maintain closeness with its audience, so that - through the sale of its products and/or services - they not only feel that they are being marketed a service, but also see a guarantee and support from the brand towards them, so that it is not just a cold one-off transaction.
Nowadays, when most purchases are made online from the comfort of their own sofa, it is highly valuable and appreciated by users to feel that there is a person on the other end of the email they are receiving, and that they are not just considered another number that will have a positive impact on the company's overall sales.
Play with your audience and encourage your content to go viral
Sometimes, we users are loyal followers of some brands, but there is nothing that leads us to share our interest in them with other users.
