But, going back to the beginning: as we said, an adequate Email Marketing strategy can achieve a direct increase in your sales level, but (like everything) you need to make myanmar business email list an effort to achieve it. Therefore, in this article we want to share with you 5 considerations that can be incorporated into the content of your emailing , in order to boost sales.
5 ways to increase sales through email marketing
Personalize promotional campaigns as much as possible
Reward customer loyalty and thank them for their presence
Notify your customers when products they've been interested in (and were out of stock) become available again
Take advantage of special occasions to start conversations with your customers
Use automation marketing as much as possible so that the customer is taken care of at all times
5 ways to increase sales through email marketing
Personalize promotional campaigns as much as possible
We have already mentioned on previous occasions that, when we mention the personalization of emails , we are not referring only to including the user's name in the subject line, and forgetting about everything else. We go further. We are talking about how, when we send purely commercial content, we should take into account the user we are going to address, and personalize the content ad hoc to them.
For example, when making a product recommendation, launch or any other action that pays special attention to a specific good, you should consider the following:
User gender : When segmenting a promotional campaign, it is extremely important that you focus your interest, first of all, on knowing what type of product you want to sell, and who is -truly- the target audience for this (which does not always have to coincide with the general database you have available). For example, let's imagine that we have just added a new super-adhesive nail polish to our range of beauty products, which is a novelty and will possibly be a hit on the market; and therefore it is necessary to make it known as soon as possible. But tell me something: do you think it contributes much to send this content to your database that corresponds to the male gender? If what you want is to convey to the client that you care about their presence in your brand, and that your activity revolves around satisfying their needs, the first thing you should do is get to know them in depth, and that entails not sending them products that are not within their direct consumption area.
Interest history : It is also interesting, in relation to the previous point, to know what the client is like, in the sense that is most closely linked to the activity they carry out when they are on your site. For example, imagine in this case that you have a client who, when they access your business or eCommerce, always puts a filter in their searches, which identifies with vegan products (let's imagine that we are talking about a supermarket). Do you think it is appropriate to send them, then, an advertisement linked to a butcher's offer?
Reward customer loyalty and thank them for their presence
If there is one thing we are clear about, it is that no business survives if it does not have a considerable level of customer partners, loyal to the brand. Therefore, it is necessary that, whatever you do, you always seek to satisfy your customer ; a loyal customer who helps you - in a great way - to be able to keep your business alive.
The Xerox example to increase its subscribers by 500%
Among other things, you can consider the option of creating a loyalty plan, with offers, discounts and direct rewards for them , that is in constant contact and that allows you to be present in their day to day.
Notify your customers when products they've been interested in (and were out of stock) become available again
Normally, when a product is sold out and there is still demand, we conclude two things: first, that it is so popular that you know that if you restock it, sales will probably be just as good. And second, that you should do it, especially if it is your most loyal customers who are asking for it.
A great way to boost sales through email marketing is to send communications through this tool, notifying the user that the product is back in stock . And if you can also place a direct link to purchase the product on your website, even better. In addition to (probably) immediately boosting sales, you will also make the customer happy, as they will notice that you are concerned about their well-being.
Take advantage of special occasions to start conversations with your customers
Surely you too have received emails from brands you subscribe to on your birthday more than once, wishing you a happy birthday, right? What's more, some even send you content days before, anticipating this ( "Hi John, your birthday is almost here..." ). Take advantage of these occasions, as well as important dates on the calendar such as Christmas, Easter, Valentine's Day, etc., and remind your subscribers that you are there, that you have thought of something for them, that they can count on you. Make the most of these seasonal occasions.
And, we don't want to say anything, but remember that Mother's Day is almost here...
Use automation marketing as much as possible so that the customer is taken care of at all times
One of the main advantages of using marketing automation is that it allows you to easily stay in constant contact with the customer, following up, thanking them and helping them with any issues they may have. Among others, thanks to marketing automation, you can create the following notifications:
Verification email when a new user registers in your digital business, in case you have an eCommerce.
Email confirming that the order was placed correctly and details thereof, as well as an estimated delivery date.
Shipment tracking email and delivery notification is done successfully.
Email when you see that customers have abandoned their shopping cart, to try to get them to complete the purchase in a second round.
Keys to writing emails focused on sales and conversions
Through all these notifications, the customer will feel, at all times, that you are paying attention to their activity, and that -if they have any problems- you will be there to solve them. All of this will generate trust in your brand that, surely, at one time or another, will lead to a purchase.
