The Footprint Chronicles, a system that allows

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2002-2016: Patagonia employed a social responsibility manager in 2002 to manage possible social compliance matters in its supply chain. It also adopted training policies for employees to ensure their decisions and actions didn’t negatively affect their colleagues in terms of pressure to meet deadlines and working hours. Yvon Chouinard partnered with Craig Matthews to create 1% for the Planet, encouraging members to forfeit 1% of their gross sales to support environmental work and awareness.


Patagonia introduced new seaming methods for owner/partner/shareholder email lists hard and soft shell jackets in 2005. Yvon also wrote the book “Let my people go surfing: the education of a reluctant businessman.” The book describes Patagonia brand’s working culture while explaining the benefits businesses can reap from providing an excellent work-life balance for their employees. The company reduced its factories in 2006 by 50% to boost transparency while ensuring its partners practice high standards in terms of employee treatment.


Customers to trace an item’s history from design to producing raw materials, manufacturing, and retail, was launched in 2007. In 2010, a meeting of leaders in the clothing industry, the environmental protection agency, and NGOs was convened in the US to institute the sustainable apparel coalition, intended to develop “an apparel industry that produces no unnecessary environmental harm and has a positive impact on the people and communities associated with its activities”.