The content marketing strategy consists of educating your potential customers through all stages of the funnel, starting at the top, which is the stage in which the lead discovers they have a problem.
Does this idea sound strange? Don’t worry, it makes perfect sense, and I’ll show you how in this article. Keep reading to find out more!
What is a digital marketing funnel?
The digital marketing funnel can be defined as a model that shows the steps the customer goes through until taking action, purchasing the service or product that your company offers.
It is a strategy widely used by companies that work with Inbound Marketing , which consists of focusing on the brand's relationship with its customers.
The stages of a funnel consist of: discovery phase (top of funnel), consideration phase (middle of funnel) and decision phase (bottom of funnel).
At each stage, the customer is at a different level in relation to the telecommunications email list product they are interested in. Therefore, for conversion to occur, the content must address different languages at each stage.
Considering that leads have different knowledge — the closer to the funnel, the more advanced the level.
To illustrate, see the image below:
The first stage is the top of the funnel , where potential customers — visitors — become aware of their problem, in this case, they are considered unqualified.
The second stage, middle of the funnel , are leads that are already considering a solution to the problem, but they still don't know which would be the most appropriate, so they need to have more in-depth knowledge on the subject.
