Every computer connected to the web is identified by an IP address , which looks like a string of numbers. The servers that host websites, email clients, and all ghana business email list the digital services you use are computers in their own right. They have their own IP addresses. If you are sharing a server to host your website or other services, your IP address may be shared with other users whose websites (or email inboxes) are hosted on the same server.
To learn more about IPs and websites, you can read this post . Here, we discuss the characteristics of IPs in relation to email marketing.
What is a shared IP?
IPs are often shared because the number is limited and the demand is very high . Sharing addresses optimizes resource usage, and this is not necessarily a bad thing. But the behavior of other people sharing the server can cause problems . Inappropriate behavior by a small group of users can influence the performance of the rest on the server. In extreme cases, this can affect the deliverability of the IP address.
In email marketing, an account that engages in illegal activities or spam will eventually be identified and penalized . Because it is impossible to distinguish individual users on a shared server, this affects the deliverability of everyone sharing the IP .
In short, a shared IP address does not allow you full control and protection of your work . The actions of other users will affect your reputation, and vice versa.
Professional services such as Emailchef adopt the solution of bringing together “virtuous” users – clients who do not penalize the reputation of the IP with their behavior – on the same shared address. The good reputation of each user improves the deliverability of each user .
The Benefits of a Dedicated IP
While a dedicated IP address usually requires a (small) initial investment, it can deliver a long-term advantage .
A personal IP address makes you the master of your reputation . The results of your email campaign are only reflected in the quality of your work, from obtaining and segmenting your contacts to the writing of the email content and the style of your templates.
It's a big responsibility, but you also ensure that no one affects your bottom line . If you encounter problems, you can react immediately . If this happens, take a look at our checklist to recover your sender reputation .
Dodging spam filters will become easier, as will being included on whitelists – lists of addresses with the highest reputations. Finally, because an IP address is monitored over time, if you send a lot of emails it will be easier to build a solid reputation .
IP Address Warmup
With a dedicated IP address you won't be able to start sending mass emails right away . You'll need to gradually increase your message volume as the provider gets to know your IP reputation. This step is called a warm-up .
A good email marketing service such as Emailchef allows experts to manage this phase before assigning the address .
