Use the standard AdWords reports

[arzina221]

Now we can start looking at the AdWords reports. Before you can do this, you need to link your AdWords account to Google Analytics. This is quite simple:

Go to 'AdWords' on the left and link your AdWords account to Google Analytics.



Now you're almost ready to start looking at your AdWords reports. Your site extensions are not automatically measured in Google Analytics. To make this happen, add a 'parameter' to your destination URLs:


Unfortunately, you can't see the results of this in kenya phone data the AdWords reports. To see these results, go to 'Content' and then 'All Pages'. Then, under 'Advanced', you have to fill in your parameter to see the results.

filter_sitelink

Next, you can go and view the standard reports. Where do you find these reports? Go to 'Traffic Sources', then select 'Ads' and then 'AdWords'.

With these reports you can determine the visits and conversions per campaign. You can also determine the keyword relevance of your campaigns. You can find this under the 'Matched Searches' report. Now you only know the search queries that the user entered.

Of course, you want to link these corresponding searches to the keywords from your AdWords campaign(s). To do this, you create a custom report . With this report, you can determine the keyword relevance of your campaigns. In addition, you can use this report to get keyword ideas for your campaigns. In short: get to know the visit intent of your AdWords visitor.

New report Bid Adjustments
Last month, all AdWords campaigns were converted to optimized campaigns . Google Analytics responded to this with a brand new report: Bid Adjustments. What information can you get from this report?

The visits and conversions per device (desktop/tablet/mobile).
The visits and conversions per location.
The visits and conversions per day.
With this information, you can see how your bid adjustments have impacted your campaign results. For example, you increased your mobile bid by 30%. How many extra conversions did this result in?

The keyword positions in Google Analytics
I sometimes get the question: do I really have to be in the top 3 with my AdWords ads? To find out, you have to create a few segments for the results per ad position.