Measuring is knowing

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Test your content
When creating content, assume that the content will be read on different devices – not only on the desktop, but also via a mobile phone or tablet. LinkedIn has developed apps, but can also be consulted via Flipboard, for example. Take this into account and also consult the content after posting via the various apps and platforms. But also ensure that the external sources you refer to are 'in order' and copy content to LinkedIn. The posting below is sloppy and therefore does not generate much interaction.


Also, don't forget to adjust the default text (usually a paragraph) that automatically appears after adding the URL in the status update for placement. Make sure that this paragraph entices the reader to read on and leave out unnecessary information. For example, make sure that the information for a YouTube video or SlideShare presentation is filled in correctly.



Synergy
Refer to other media with your status updates. If one of your employees is involved in an interesting discussion in a LinkedIn group, mention it. Such status updates can contribute to obtaining the expert status of your company and your employee on LinkedIn. Regularly gauge the opinion of your followers to better meet their information malta phone data needs. And also ensure a follow-up.


Segment
Make use of the segmentation possibilities. This is of course only relevant when you have more than 100 followers. Segmentation is recommended when you want to reach multiple target groups via LinkedIn. In addition, it is nice for your followers to only see relevant content.

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Finally, it is of course important to measure. The effects of the company page updates are very measurable. The figures are displayed under the update no later than 24 hours after the update has been placed. Aim for an engagement per update between 0.40-0.60% (on average). Make the links that you use in the status updates me