Impression-based Pay-per-impression is a billing method swaziland email list 150000 contact leads where advertising fees are incurred when an ad is displayed,000 times . Since the condition for advertising costs is that the ad is displayed,000 times, advertising costs can be kept constant. However, even if users see the ad, they may not be interested, and it is difficult to conclude a contract. Therefore, you should use the impression charge method when you want to increase awareness. . Pay-per-click Pay-per-click is a billing method in which advertising fees are incurred when a user clicks on an ad .
Even if a displayed ad is seen, no advertising fees are incurred unless the ad is clicked. Therefore, advertising fees can be allocated to clicks by people who are interested in or concerned about the ad. On the other hand, advertising costs fluctuate depending on the number of users and the volume of keyword searches. It is possible that the number of clicks is higher than expected, and by the time you realize it, your advertising costs have already been spent.
