Base your article on search intent
Posted: Tue Jan 07, 2025 5:08 am
What to do, then?
We recommend using Ahrefs' "Matching Terms" feature .
Here's how to do it:
Open Ahrefs' keyword explorer. Enter a broad phrase of one to three words around a topic. In this example, Jeremy searched for the term "nursing."
Click on "Matching Terms". You will belarus whatsapp see a long list of searches that contain "nursing" in the query.
Then, set the following filters and parameters:
Corresponding terms.
Set your keyword difficulty to a maximum of 30 or more, depending on the strength of your site.
Set your keyword count to a minimum of three words.
Sort by traffic potential, not volume: This takes into account all the related keywords a page will rank for.
“Matching Terms” feature in Ahrefs
Source: LinkedIn
And that’s it! You officially have a list of target keywords and phrases that have excellent traffic potential, meaning endless ideas to help build topical authority in your industry.
Once you've chosen a main topic for your piece, be sure to note how your competitors' content scores for the same topic, so you can aim to beat them by five or more points.
We recommend using Ahrefs' "Matching Terms" feature .
Here's how to do it:
Open Ahrefs' keyword explorer. Enter a broad phrase of one to three words around a topic. In this example, Jeremy searched for the term "nursing."
Click on "Matching Terms". You will belarus whatsapp see a long list of searches that contain "nursing" in the query.
Then, set the following filters and parameters:
Corresponding terms.
Set your keyword difficulty to a maximum of 30 or more, depending on the strength of your site.
Set your keyword count to a minimum of three words.
Sort by traffic potential, not volume: This takes into account all the related keywords a page will rank for.
“Matching Terms” feature in Ahrefs
Source: LinkedIn
And that’s it! You officially have a list of target keywords and phrases that have excellent traffic potential, meaning endless ideas to help build topical authority in your industry.
Once you've chosen a main topic for your piece, be sure to note how your competitors' content scores for the same topic, so you can aim to beat them by five or more points.