Cold calling is an outreach method where salespeople call turkey mobile phone numbers database prospects they’ve never interacted with before. While it’s always been a hotly debated topic in the sales world, the rise of digital marketing and automation tools has brought many challenges to cold calling. So much so that it’s even been declared an outdated sales method. But despite all the criticism, cold calling isn’t dead; instead, it’s just evolved. So today, let’s explore why cold calling is far from dead in 2025 and how you can use it to succeed. Plus, learn six tips for successful sales calls to make cold calls more effective and impactful.
Cold calling began in 1873 with John H. Patterson, founder of the National Cash Register (NCR) Corporation. By the 1980s, cold calling surpassed mail-in sales techniques as companies invested heavily in training programs and call centers, and focused on scripting, objection handling, and closing techniques to make cold calling successful. Although it is one of the best marketing strategies used by many well-known companies, potential customers do not like cold calling because many scammers also use it. Consumers receive fraudulent calls disguised as marketing, which makes them feel frustrated and unsafe, resulting in dropped calls.
