Customers have the right to opt out of receiving unsolicited marketing united arab emirates mobile phone numbers database messages via SMS and are entitled to information about how a company will use their data. The widely accepted way for consumers to stop receiving SMS marketing communications is to reply STOP to a message they have already received. Without the particular, genuine, and prior explicit approval of the individual, organizations are not permitted to send SMS marketing messages to that person. This consent must be documented and retained as evidence.

The term "PUBLI" at the beginning of an SMS message must clearly identify it as an advertising or commercial message. For a consumer to know who to contact, the message must also explicitly state the name of the company or brand that is sending it. Government has a Premium Short Code restriction. Only Short Codes using the following format are allowed: 205XXX, 215XXX, 207XXX, 217XXX. There are no known restrictions on sender IDs in Spain, and alphanumeric IDs and Unicode are supported