SEO on Instagram: how to boost your account organically on the network

[ashammi228]

However, this is not all, as there is a lesser-known area of ​​SEO, the one used to get results on social media platforms .

And while your social media pages can also be found through search engines, and your profiles can be discovered using search functions within social apps, if you don't have your accounts optimized, you could be missing out on traffic , followers, and revenue through social selling .

Furthermore, it is important to highlight that all social media websites have different techniques to be optimized, but among the platforms, Instagram is the one that requires the most effort.

That's why in this post we'll talk about Instagram SEO and what it rich people database does to make it work so differently compared to other social platforms and we'll give you 7 tips to improve your SEO and gain more followers today.

So, find out here:

What is SEO on Instagram?
Why is Instagram optimization important?
Factors that make Instagram SEO different from other social platforms
7 Instagram SEO Tactics You Can Explore
Conclusion: Increase your visibility with SEO on Instagram
What is SEO on Instagram?
Instagram SEO refers to the steps necessary to improve your ranking in search results, both in search engines and within the Instagram platform.

Optimizing your Instagram posts can help increase your chances of being found for phrases, hashtags, and topics that are relevant to the Instagram algorithm.

If the algorithm understands what you have on your account and in your posts, users who are actively searching will be able to find the products and services your company offers.

While Instagram as a social media platform cannot function in exactly the same way as a website would, the same basic tactics and best practices can be applied to optimize your company profile and help you get found and gain more followers.

seo guide
Why is Instagram optimization important?
Why Instagram? Why not focus your optimization efforts on LinkedIn or Twitter? There are a few reasons for this.

Firstly, Instagram is a much more popular platform, with over 1 billion users . As such, the network has a much larger audience for brands to connect with and sell to .

The platform is designed to publish visual content , allowing companies to showcase the benefits of their products or services in more engaging ways than a text post.

Instagram is also a social media platform made primarily for use on mobile devices , and most of its users only use its mobile app, rather than using more desktop-friendly websites like Facebook, Twitter, or LinkedIn.

In fact, you cannot upload images to Instagram on its desktop version. You must do so via the mobile app.

Other social websites like LinkedIn require separate design work for any images or video uploads. Instagram has built-in photo and video editing tools, plus partnerships and integrations with free platforms like Canva to help users and marketers create great content without knowing much about web design.

So, all these factors contribute to the growing popularity of Instagram among:

casual users who want to share their images.
Influencers who have many followers and fans.
Companies that want to improve brand awareness or promote their products and services to an ever-growing audience.
Therefore, it makes sense to put in the time and effort to optimize your Instagram account.

After all, with dedication, your Instagram account can easily become your most successful social tool.


Factors that make Instagram SEO different from other social platforms
Just because Instagram is different from other social media platforms, Instagram SEO should work differently than your other social media platforms.

The biggest difference between Instagram and other social websites when it comes to SEO is the search function.

In social media in general, hashtags have been the main source of searching and sharing content.

Hashtags worked in a similar way to links, meaning you could click on a hashtag and it would take you to similar content that also used that same tag, like a keyword , to identify the content you created.

While Instagram also operated on a hashtag system for most of its lifespan, in late 2020, Instagram rolled out its newest feature: interest search .

This completely changed the game as users no longer needed to search for a specific hashtag keyphrase to find what they were looking for.

As people began to transform the way they searched, businesses needed to adapt their Instagram SEO to get found not only through their targeted keywords, but also through interests and industries.

It may seem like a lot, but if you adapt your SEO correctly, this new feature can bring you benefits such as:

More audiences who can find your content without needing to know the specific hashtags your company uses.
Find the products and services you promote faster.
Your posts can be found by more people than just your followers.
You can spend more time on the content you create and less time researching the perfect hashtags to promote your content.
Your competitive research can be much more extensive.
You can start building a community around your industry and brand .
7 Instagram SEO Tactics You Can Explore
Now that you better understand the value of investing in your Instagram SEO strategy, let’s dive into the tactics that will help you get found and succeed.

1. Optimize your profile
Your profile is like the contact directory in the Instagram database.

Making sure you've optimized your profile will help the right users find your business.

Below are some areas of your profile that you can improve:

Name and username
Your name and username will help search engines identify your brand. You can use relevant keywords in your name and username to help them appear during searches.

Biography
The bio is a brief description of your business and a great place to put secondary keywords. You can also put hashtags and trackable links in your bio.

Profile picture
People definitely judge books by their covers. Because it's a visual social network, your Instagram profile picture can either help you stand out or drag you down.

2. Use keywords in your subtitles
As part of an SEO strategy, every piece of content you create should contain relevant keywords.

And, since Instagram's search function will search through your copy for topics and interests, it becomes even more relevant to use primary and secondary keywords in your posts so they're found for both hashtags and general searches.

3. Use Alt-Text
Alternative text is an important step in a website's SEO to ensure that images are indexed correctly and that visually impaired visitors can get a description of the images to enjoy the content.

This feature has been added to Instagram and it is equally important to complete it.

If you don't fill it in yourself, Instagram will automatically fill in the alt-text, so you'll want to make sure you're filling in the correct description, with keywords, phrases, or interests that match the photo.

And now you can also position yourself better and appear for voice searches .

4. Use Geotags
Like Google Search, Instagram will display search results based on the nearest geographic location .

For example, if you search for "hair salons" on Instagram, the results that appear will be both the accounts that you or your friends follow, as well as those of nearby hair salons.

To be found in searches like this, make sure your posts use geotags to narrow down your location.

The more specific you are, the better.

5. Use Videos
Instagram isn't just about static image content, a large portion of the social site is dedicated to video content.

Video formats like Instagram Stories , Reels, or IGTV tend to get more views than static posts.

Videos also have a higher chance of being shared and gaining more followers.

6. Account Linking
Linking all of your active social accounts is a great way to promote the authority and authenticity of your page.

Not only does this increase the chances of followers adding you on all their social platforms, but it can also promote your account and increase your click-through rate .

7. Avoid techniques that ruin your SEO
Just as there are techniques to improve the performance of your Instagram SEO, there are tactics that can harm your positioning and negatively impact your account.

Here are some things to avoid at all costs:

Stolen content.
Keyword Stuffing.
Complex usernames.
Incorrect geotags.
Following too many accounts at once.
Buy followers.
Conclusion: Increase your visibility with SEO on Instagram
Instagram is a unique social platform that requires a bit more time and effort to properly optimize compared to other social networks.

However, there are many ways you can start your optimization efforts.

Improving your Instagram SEO will help you get found through search engines and allow you to take your social profiles to the next level.

[NHedc]

Great tips on boosting your Instagram account organically! It's so important to focus on quality content and engagement. One additional thing that can help in content creation is knowing how to make a video editing app. This can enhance your posts and make your content stand out even more. Keep up the great work with these tips!