What is an infographic?
It is an informative image with text accompanied by illustrations or afghanistan whatsapp phone number data icons that help explain the content. They are widely used on social networks, one platform that does a lot and is important to highlight is pictoline , its infographics tend to go viral depending on the topic, but they are also characterized by their very colorful and well-explained designs.
They can also be used in signs showing how to wash or disinfect your hands, how to exit a building in the event of a fire or earthquake, or how to apply a face mask. They can serve as an illustrated step-by-step explanation. They are widely used in industry to follow processes.
What are infographics for?
Visually appealing.
They are another way of presenting information; the use of colors, lines and graphic elements will make it more eye-catching than a post full of information. You can capture the attention of a wider audience; from children, due to the graphic elements, to adults who are interested in the subject.
They generate traffic.
When distributed on different networks such as Instagram, Facebook or even Pinterest, they redirect users to you. It is important to always put a signature or social networks at the bottom so that they know where to look for more information like what you are showing.
The infographics can be distributed in Facebook groups interested in the topic discussed, in Instagram stories or as a WhatsApp status.
Simple explanations.
By condensing information, you won't have to explain everything in great detail, just the important points. This will make it easy to understand, process and even share.
How to make an infographic?
To make a good infographic you can follow the following steps.
Research on the chosen topic.
If you don't know where to start, ask yourself the questions: what, how, when, where and why. By answering these questions you will have a great overview of the topic. If you are looking to create content for your social networks and you don't know what else to talk about, we recommend this page , where by typing a keyword it will show you a series of questions that people are searching for. Having a clear idea of the topic to be discussed will help condense the information into smaller parts.
The sources of information you choose are of utmost importance in order to support the information you present. You need to make sure that it is a reliable, truthful and authentic source. Sharing your own knowledge with others will also position you as a reliable source of information.
Choosing keywords.
In texts such as a book, for example, there can be many examples presented; in an infographic, one very specific example will be enough. You also have to take care of which parts will be written and which parts will be illustrated. Returning to the example of washing your hands, it will not be necessary to specify certain information that will be included directly in the drawing.
To choose keywords, we advise you to understand the topic very well and write it as if you were describing it to a small child. By knowing how to explain it in the most simplified way possible, it will be clear that you have mastered the topic and can convey it through an infographic.
Design.
The most fun part. The style used may vary depending on the topic, it may lean more towards vectors, something in pencil or even using memes. It will be greatly influenced by the topic being discussed and the graphic line followed by the company.
Where can I design an infographic?
Depending on your graphic design skills, we recommend several tools.
Canva. A free online platform that offers a variety of templates, graphics, fonts, and images that help complement what you're talking about. Some elements may be paid, but the regular version will be more than enough.
Illustrator. If you have a greater knowledge of Adobe's range and how vectors work, this tool will have a lot of potential for creating your own icons and graphics and combining them with effects offered by the same program.
Procreate. A paid application available for iPads that is widely used for drawing. It has a wide variety of brushes, textures, effects and options that can also be found in Photoshop. For export, it has options such as .jpg, .png or even for Photoshop where a greater number of modifications can be made.
Difference between infographic and illustration.
Illustrations represent an idea or concept, or contribute visually to the narrative. Infographics are accompanied by other elements and have an informative purpose, and are accompanied by texts that complement the icons or drawings.
7 types of infographics
Informative infographic.
The most common is to condense information to explain a specific topic.
Process infographic.
Step-by-step instructions on how to do or use something specific. This can be used for everything from the correct use of a space in industry to how to do certain yoga poses.
Scientific infographic.
Sometimes it is difficult to explain complex topics, infographics help to make them simpler. They can be accompanied by a simple illustration to support the explanation.
Map or geographic infographic.
It is used to present the location of a place or geographic data along with its statistics, which can be compared with other places.
Resume infographic.
This format will be a more visual presentation for the recipient. It will depend on what type of job you are looking to apply for; in general, this type of resume is used a lot in creative fields.
Product infographic.
You will be able to point out each part of the product and its features, what it is made of, what colors are available, etc. This will help the person viewing the image understand how what you are selling works.
Biographical infographic.
The most important events in the life of a certain person are described, their work and actions are discussed. Usually accompanied by timelines to place us in context.
There are other types of infographics that can be useful for creating your own. Communicating visually will be of great help to your brand or product. If you need advice, do not hesitate to contact us through our contact center form .
