Entrepreneurship in the current complex, volatile and ambiguous scenario requires creativity, dedication and, above all, adaptation. The post-Covid-19 world presents clear rules of survival for those who want to open or maintain a business. The rapid transformations in the way we consume products and services during the pandemic presented an extremely challenging scenario for entrepreneurs, requiring creativity, efficient decision-making and leadership when conducting business. For many, this challenging scenario presented itself as a threat and for others as an opportunity.
In view of this, we decided to list three important tips , linked to management and the market, for those who want to open a business.
1. Entrepreneurs need to know their customers. Here we are talking about having a deep understanding of the attributes that customers value when making a purchasing decision. Are they functional aspects gambling data brazil of your product or service? Or are they emotional or social aspects that make the difference? During the pandemic, for example, many companies linked their brands to social causes, and this was noticed and valued by the market.
2. After understanding what your customer values, it’s time to personalize your offer. Even if you already have a consolidated market, it’s worth monitoring changes in consumer habits and personalizing your offer. What we call a value proposition comes precisely from delivering to our customers what is important, relevant and what meets their desires and needs.
3. The entrepreneur needs to look at the operation of his business. The idea here is to reconcile the customer's desires with a cost structure that allows the company to operate with financial health. Furthermore, before starting a business, the entrepreneur needs to know everything involved in bringing his product to market: suppliers, marketing and distribution channels, key activities, main resources, cost structure and partnerships that need to be established to increase its competitiveness.
Above all, in times of complexity, leading by example, making room for employee cooperation, is important for creating a culture of participation and learning. Innovation comes from interaction, collaboration, and daring, testing, prototyping, and creating creative solutions that differentiate the company in the market.
- Board index
- All times are UTC
- Delete cookies
- Contact us