7. Associates By now, you should have realized that a complete strategy is very complex

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That's why a key step in the process will be to define your partners.

Partners are understood to be all people who are not directly responsible for your strategy, but who will have some influential role in your results. We can count on Internal Partners - people within your company (but from other departments besides marketing) - or External Partners - people from other companies.

Internal Partners – people from other teams within your own company – can help you by offering valuable insights into what your customers really want, or service information that can be better communicated, for example.

In the case we were talking about above, some Internal Associates can be the sales team (who will hold periodic meetings to align demands) and the Data Analyst, to help in reporting and analyzing metrics and KPIs.

External Partners, on the other hand, can be companies that argentina phone data communicate with Buyer Personas similar to yours, with whom you can join forces and enhance the results obtained.

It is common to create guest post or co-marketing strategies with companies that offer complementary solutions to yours, so that they divide the responsibility of content production, for example, and share it with their respective bases, increasing the potential reach of the material or strategy to be disseminated.

If you want to learn how to do Guest Posting, you can download our complete and free guide on the topic!