After analyzing the candidate's resume and previous experiences, it is ideal to complete a practical task. This way you will be able to assess whether you really have the qualifications to fill the vacancy.
We recommend that your test covers the main skills that an Email Marketing Analyst needs to have. To do this, try to include both campaign creation skills and analytical tasks.
Nurturing Flow: After providing the candidate with information about the company's job and your persona profile, ask them to explain what types of content they would include in the nurturing flow for each stage of the sales funnel;
Metrics analysis: ask the candidate to do an analysis of the email marketing metrics of a given campaign, suggesting measures to improve the numbers;
Tool setup: Ask the candidate to list about 3 practical measures used armenia phone data to clean up the email list and reduce the number of unsubscribes. Alternatively, ask the professional to draft a template to be used by the company.
Interview Questions
After applying the practical test, it is time to call the approved candidates for the interview.
At this stage, look beyond the technical side. Look for people who are eager to do things, showing proactivity and a spirit aligned with your company's proposal.
These points make even more of a difference when you have a small marketing team. After all, the hired person will likely have to help out in other roles from time to time.
Take a look at a series of questions that will help you in the evaluation.
How would you structure an email nurturing flow to drive more engagement and sales?
How to get an email opened and clicked?
What email marketing campaign have you produced that has had a good sales result?
Did you structure the email campaign yourself or did you have any help?
What tool do you use?
What was your biggest challenge and how did you overcome it?
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