Human Resources and Recruiting

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For HR and recruiting professionals, the best times to post are often mornings and lunchtimes on weekdays when they are actively recruiting candidates and planning networking events.

Types of content and the best times to post
The type of content you post can also affect when you have the best success. Here are some examples:

Articles and long posts:
Morning 8 – 10 am and Lunch 12 – 2 pm
Longer content such as articles and detailed posts often perform best in the mornings and at lunchtimes on weekdays. Users are more likely to have the peace and quiet to read and think through longer content at these times.

Short updates and news:
Early morning 7 – 8 am or late afternoon 5 – 6 pm
Short updates and news are ideal for early morning or late afternoon when users are quickly scrolling through their feeds looking for short, concise information.

Videos and visual content:
Lunch 12pm – 2pm and Early Evening 5pm – 6pm
Videos and visual content often have higher engagement kenya phone number data rates and can perform well at different times. However, studies show that visual content performs best during the midday and early evening hours.

Regional differences
The best times to post may also vary regionally. In the DACH region (Germany, Austria, Switzerland), the general guidelines above are applicable, but there are some special features:

Germany:
Morning 8 – 10 am and lunch 12 – 2 pm
In Germany, the best times to post are usually between 8 and 10 a.m. in the morning and between 12 and 2 p.m. German professionals are often active early and use their breaks for LinkedIn.

Austria and Switzerland:
Lunch 12 – 14 o'clock and early evening 17 – 18 o'clock
Usage habits in Austria and Switzerland are similar to those in Germany, with a slight focus on lunchtime and early evening hours. Professionals in these countries often use LinkedIn during their lunch break and after work.