What does inbound actually mean?

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Obvious examples are the number of views of a blog post or the number of participants in a webinar. But the likes of a post or the number of your followers also quickly provide information about whether your measures are working. Unfortunately, these direct KPIs are not always what you are looking for. For example, if you want to know whether a blog generally helps to generate new leads or convert leads into customers, or whether your inbound methodology generally works, then you need other means than "clicks and likes" . KPI marketing deals with these questions. In this article, we would like to present you with a number of useful examples.



Don't worry, we don't want to do a deep dive into the inbound methodology here. That would take us far too far away from our actual topic of KPI marketing. Instead, we just want to briefly borrow the basic idea and methodology of inbound, which is divided into four stages:

These four points are the central focus of your ivory coast whatsapp data and all of our inbound methodology. And so they are also reflected in the measurement of your KPIs. In the next section, we would like to take a closer look at the different KPIs of the individual phases so that you can get an idea of ​​when which measurements are useful and where they may be inappropriate.



Dressing: Do people find me?
A significant portion of your work in marketing is spent making people, i.e. new leads, aware of your products or services. However, it's not just about attracting thousands of visitors to your site, but more about making sure that these people are the right people, the right fit for your company - qualified leads that you can develop into customers and, in the best case, even advocates.

Blind traffic masses may have short-term positive effects for placed advertisements in the consumer sector, but they are unlikely to provide lasting added value for your company and its offerings.

More importantly, where do these leads come from , and where do the leads come from that stay with you and convert? What sources provide you with valuable visitors who not only click, but also experience real value? How can you make your content even more relevant to these people? Do these insights give you any indication that your buyer persona might need to be revised?