Influencer marketing is booming in Brazil. This is because Brazilians love social media . They seek authentic content that resonates with their culture. The Influencer Marketing Hub shows that this market generated US$16 billion in 2022. And it is expected to reach US$21 billion in 2023. This increase is due to the money that brands are investing and the efficiency of these campaigns, especially on social media in Brazil .
Social media popularity
In Brazil, 144 million people use social media. This makes our country one of the largest online communities in the world. According to We Are cambodia email list Social and Meltwater, almost all Brazilian internet users between the ages of 16 and 64 are on social media. They spend, on average, 3 hours and 37 minutes per day on these platforms. This creates a great opportunity for influencers to reach a large number of people. And it helps to make marketing campaigns more efficient.
Digital and cultural presence
Virginia Fonseca is an example of internet success in Brazil. She sold 194,000 products in just 13 hours of live streaming. This shows how Brazilians seek authenticity and a real connection with their followers. Content creators are exploring new ways to make money, such as launching their own brands. This helps to further strengthen the connection between them and their audience.
In 2022, 70% of Brazilian brands invested in influencer marketing. And 67% say they will invest even more in 2023. Some companies are willing to spend up to R$50,000 on this strategy. The partnership between brands and influencers creates a genuine connection with followers. Even though measuring the return on investment is difficult, understanding what the audience likes is key to success.
Item Data
Market value in 2022 US$ 16 billion
Expected value for 2023 US$ 21 billion
Social media users in Brazil 144 million
% of Internet users on social networks 98.9%
Average daily time on social media 3 hours and 37 minutes
Average brand investment R$ 50 thousand
% increase planned for 2023 67%
Main benefits of Influencer Marketing
Influencer Marketing helps brands grow a lot. It does this by increasing reach and strengthening trust in what is shown. Let's take a closer look at these benefits.
Increased range
One great benefit of Influencer Marketing is that it helps your brand reach out to others. Influencers have a large following who love and share what they see. This naturally brings your brand to a larger audience.
According to the Pew Research Center, 70% of Americans check Facebook every day. This shows how much social media can spread a brand.
95% of Brazilians watch videos on YouTube, a great opportunity for brands that make videos.
63% of Brazilians access Instagram several times a day, which greatly helps brands to be seen.
Credibility and trust
Influencers provide trustworthy content that many people seek out. People trust them to know what to buy or use, increasing trust in the brand.
For every $1 invested in influence, companies earned an average of $6.50. This shows the success of this strategy.
In addition, the engagement created by influencers brings more interaction with the brand . Each post on social media can show many details about how the content is doing. This helps to always improve the marketing strategy.
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