In just a few short years of existence, it has demonstrated ghana whatsapp number data 5 million frenetic growth across its user base and nearly every demographic over the past year.
Brands have a unique opportunity to engage with their fans as Instagram posts generate 58 times higher engagement rates per follower than Facebook and 120 times higher than Twitter.
For brands to achieve their goals on Instagram, it takes much more than just posting attractive images. It requires a thoughtful strategy and a well-defined brand identity that is based on visual creativity and effective community management.
So as you explore Instagram’s potential for your business, keep in mind the social network’s unique visual strengths so you can tell a compelling story about your brand.
The following guide is designed to help you develop an Instagram marketing strategy… shall we begin?
1. Determine your goals
Always keep the following in mind when creating your Instagram strategy (whether you're starting from scratch or want to increase your profile's presence and visibility):
What does Instagram allow you to do that other platforms don't?
Who is your target audience? How do they use Instagram?
How will Instagram integrate with other networks in your social media marketing strategy?
Instagram's focus on sharing content visually makes it a unique platform to showcase your brand culture in addition to your products and services.
The mobile nature of the app allows you to quickly capture moments, giving followers the ability to interact with your brand instantly.
Depending on your brand and industry key performance indicators (KPIs), your Instagram strategy may include many of the following goals:
Increase brand awareness
Demonstrate the company culture
Introduce your team and recruit new talent
Increase customer engagement and loyalty
Show products and services
Increase and cover live event experiences
Encourage consumer engagement with your brand
Share your company's news
Growing your community
Connect with influencers
Boosting sales through third-party apps
As you continue to develop your strategy, these goals will guide you in determining the best method for each part of the process.
Also, remember that these goals always always always always have to be SMART, here is the article in which we explain everything so that you can establish your SMART goals .
2. Develop a content strategy
Content is the foundation of an Instagram presence. Many B2C companies use Instagram to make their product the star of the show while other B2B companies typically focus on company culture and team recruitment. Keep your target audience and goals in mind as you develop your plan to consistently deliver engaging content to your community.
Develop content topics
Review your goals and determine what aspects of your brand you want to showcase through the content you post on your Instagram profile. Products, services, team members, and culture offer rich potential for future topics. Once you have a list of specific content topics, brainstorm potential themes for your images and videos.
Determine content types and proportions
Instagram started out as a photo-sharing app, but its vast, creative user base is posting everything from graphics to animated GIFs.
As you plan your content, we recommend that you maintain a balance between content types. Remember to always respect the 80/20 rule and vary the types of formats to create a much more dynamic and engaging profile.
For example, if videos allow you to tell a compelling story about your product, add them to your content calendar and analyze the metrics to see if they are well-received by your audience. When it comes to composition for Instagram, quality is important and it is worth spending time to create the best content possible.
Set up a content calendar
In the previous section I already mentioned the content calendar. Creating one will allow you to establish and maintain an active presence on Instagram. To do this, determine the frequency with which you will publish, and create a calendar that covers the different topics you are going to cover and integrates key dates and campaigns.
With everything pre-set, you can easily prepare content (photos, videos, captions) in advance and create an editorial calendar so you know when posts are due.
However, some of the best content for Instagram is spontaneous. Posts “on the fly” often perform very well. Plus, this type of post makes your brand feel much more real and accessible, especially if you aim to share brand culture or company events live.
By preparing content and setting a general schedule in advance, you can give yourself the flexibility to take advantage of opportunities when they arise. During events, you should be prepared to post quickly to take advantage of real-time social engagement.
Use user-generated content
If your Instagram community members are sharing their own content and mentioning your brand, you can tap into some seriously valuable content. By sharing your fans’ content, you can drive audience engagement and create an opportunity for your audience to share their own creative ways to interact with your products, services, or businesses.
