Brainstorming is nothing more than a group dynamic where each participant can freely express their ideas as they arise, and at the end, there is a "brainstorm" that allows the group to choose the most viable solution.
A brainstorming session can be very useful in solving a variety of list of ghana whatsapp phone numbers problems as ideas are refreshed, new ways of approaching problems emerge and innovative outcomes are achieved.
Participants also have the opportunity to present some ideas they may have already had, but did not feel free to share.
In a brainstorming session, everyone should feel free to share their thoughts.
Brainstorming
How to brainstorm
With that in mind, there are a few steps you should take to make the most of a brainstorming session.
1) Choose a different environment
Staying in the same work environment may not be as productive as finding an alternative location to hold that session. A different location may inspire participants to come up with new and better ideas.
2) Have a guide
It is important that the session has a facilitator, someone who guides and explains the methodology used. This is a person who is involved in the problems and who should allow the participants to think freely and express their thoughts.
3) Make a map of the problem at hand
To present the problem and find solutions, you need to map out what needs to be solved. The problem should define the purpose of the meeting and people should focus on it.
4) Inspire the team to participate
Encourage people to research the topic beforehand and do their research as well.
Don't let anyone monopolize the discussion by giving several ideas at once, each idea at a time, making everyone participate equally in the meeting.
In a large group it is difficult for everyone to test their ideas.
To avoid this, you can split the groups into smaller groups with a size between three and seven participants. Use a frame or A4 paper to list the suggestions, so that it is clearly visible.
The sequence should look like this: present a problem, collect possible solutions, then rank them, and finally choose the best or the most effective. To know which problems to prioritize in dynamics, use a GUT matrix.
3. Brainstorming examples
A brainstorming session can be conducted for a wide variety of challenges.
However, they are generally most useful at the time of strategic planning or to avoid some emergency crisis. Here are some interesting times to apply the method:
Completing the SWOT analysis of your business
Solving quality challenges by applying the Ishikawa diagram
When looking for new markets and gaining new customers
4. How to record your session
During the session, all participants make a number of suggestions, such as more advertising in newspapers and radio, more promotions, new products and more.
After that, you need to sort the results and then choose the best solutions. You can do polls within the group and then make a ranking with the best results.
Therefore, the chances of finding viable solutions for your business increase. In general, the tools used to do this are:
Post-it Notes
Cards
Word processors (word, evernote, etc.)
Excel Worksheet
