What are Google Ads extensions?

[sharminakter]

But we also know that sending emails is a widely misunderstood technique and often gets a bad reputation for the wrong reasons.

Prospecting emails are often considered spam by recipients because many “marketers” don’t properly implement a serious process and blindly send emails to as many people as they can, without caring whether they are likely to be interested or not.

And that's obviously a very bad approach.

Prospecting emails are not spam. They are about carefully prospecting people who are likely to find your content useful and those to whom it provides real added value, sharing it and asking them to take a certain action if they like what they see.

But many people get it wrong, and many of us have received a bad prospecting email.

And to take a concrete example, I know the case of a digital cambodia telegram data marketing agency that approached a toy retailer by claiming to have come across one of their articles. After praising its quality, they immediately asked for links to their own SEO and marketing articles, claiming that this would surely interest their readers and proposing an exchange for a guest post or a backlink.

Frankly, it's no wonder email prospecting gets a bad rap when these types of emails are sent to businesses.

First of all, asking a children's toy retailer to link to an article about marketing makes no sense.

Likewise, linking to this store from a marketing blog doesn't make any more sense.

This is a clear example of bad email prospecting and a perfect demonstration of what not to do.