How popular were the Tokyo Games with online audiences?

[sharminakter]

The Olympic season is now over, it is time to come to some conclusions.

This year, Tokyo hosted the most challenging Olympics yet. The pandemic reshuffled the deck of one of the most anticipated sporting events. The 2020 Olympics were actually held in 2021, with no live audiences in stadiums, much controversy within the country, and the lowest television audience since 1988 .

If you look at traditional media, this Olympic season has been a blip in Olympic history. So we decided to take a look at how things have fared from a digital perspective.

Using Semrush's powerful intelligence, which covers social, Google, and Amazon searches, we've highlighted some key stats for this year's Summer Olympics:

Did the Summer Games impact consumer demand for sporting goods? And much more.
Tokyo 2020 Olympics: Social Media Interest Trends
Each edition of the Olympic Games is accompanied by a separate Twitter, Facebook, Instagram and YouTube account. This year, the Tokyo Games also took to TikTok, opening the first official TikTok account spain telegram data for the Olympic Games.

Here are some general statistics about the official Tokyo 2020 social media accounts
The number of people who followed the official Tokyo 2020 social media accounts


Engagement statistics on Tokyo 2020 official social media accounts

Public sentiment towards games
The Tokyo Olympics (#Tokyo2020) were mentioned 136,000 times on Twitter in July and August 2021. Interestingly, Rio was also mentioned over 44,000 times. This implies that this year's Summer Olympics were often compared to the 2016 Olympics.