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When you’re in the health and wellness industry, New Year’s is arguably your most essential marketing window. With things like open enrollment, “New Year, New You” messaging, and an overall sentiment to do better in the coming year, the wellness industry can take advantage of consumers’ “fresh start” mindset and give them the tools and ideas they need to make the improvements they want in their lives.

But health and wellness marketing doesn’t have to end in January. Capture those who dropped their New Year’s resolutions in February or March, get people ready to spring into summer with a focus on outdoor fitness, and remind people to focus on self-care in the fall, when they tend to get into hibernation mode.

unique target audience to create a year-round marketing campaign that focuses on how your mexico phone number list products or services can support your customers’ health and fitness, along with their overall wellness.

Help Your Customers Find Their “Why” in February
Studies show that more than 80% of New Year’s resolutions are abandoned by February. That makes winter the perfect time to give people an incentive to get back on track with their health and fitness goals.

Studies also show that people are more likely to stick to their healthier habits if they have a strong “why,” and aren’t doing it just because they feel forced by outside influences, pressured by peers, or that it’s something they “should” do. A health and wellness marketing campaign that reminds people of their why, using powerful testimonials from consumers like themselves, can trigger people to think about how their healthier habits may benefit those they love. For instance, a video showing a previously overweight grandmother now down on the floor playing with her kids could motivate generations of moms, grandmothers, great-grandmothers, and even aunts to get in shape to enjoy those benefits as well.