Why is the effectiveness of Negative SEO questionable?

[sharminakter]

Google doubts that negative SEO, especially the intentional generation of bad backlinks, is an effective practice.

image-20201020184405-8.png
Click here to view the Twitter thread.


The answer is that it depends.

Google is very good at distinguishing between backlinks you’ve built and toxic links that have appeared out of nowhere. However, it might be easier to sabotage a website that already has thin content and a low singapore telegram data backlink profile, as the attacker would only be adding fuel to the fire.

At the same time, a quality website is not immune to a Negative SEO attack, even though it can be a long and costly undertaking for the attacker. To be truly effective, an attack must be carefully designed and intelligently executed.

Marie Haynes explains:

If a competitor were to create a spammy link to your site, it would be extremely costly and would be more likely to help your rankings than hurt them. [...] In all my years of auditing links and helping sites with traffic declines, I can only recall one instance where I truly felt that links created through negative SEO were the primary cause of the problems.