A bit of context
Posted: Sun Feb 16, 2025 7:15 am
In recent years, the COVID-19 pandemic forced people around the world to stay at home and adopt social distancing as a health measure. With this scenario of anxiety, uncertainty, loneliness and a great risk to health, games became a way to cope with this challenge, as we can see in the Washington Post article about the games that helped us overcome the pandemic .
Multiplayer games, especially, allowed us to connect with friends, make new acquaintances, enjoy fun times together, and be part of a community, even if we were physically separated.
But what about making multiplayer games cross-platform? Well, it just so happens that it's easier to get friends together to play if the game works on different devices.
If you have a Nintendo Switch or an austria phone number list iPhone, you can play Pokémon UNITE with your friends who have an Android smartphone.
Applying a multi-platform strategy (even better if you combine it with interactive content and gamification tools) can generate powerful results for your brand.
Google Play's Best of 2021 Cross-Platform Marketing Statistics and Trends
A partnership between Unity and The Harris Poll produced the Cross-Platform Gaming 2021 Report , in which we can see that:
More than half (56%) of all Americans played multiplayer games in the past year;
A significant majority (87%) of those players also played cross-platform games;
43% of multiplatform players say they want more options in this mode.
So, for the gaming industry, it seems that crossplay is a major trend for multiplayer titles from now on. But what conclusions can marketers draw from all this?
There are some ideas we would like to share.
Keep reading!
Multiplayer games, especially, allowed us to connect with friends, make new acquaintances, enjoy fun times together, and be part of a community, even if we were physically separated.
But what about making multiplayer games cross-platform? Well, it just so happens that it's easier to get friends together to play if the game works on different devices.
If you have a Nintendo Switch or an austria phone number list iPhone, you can play Pokémon UNITE with your friends who have an Android smartphone.
Applying a multi-platform strategy (even better if you combine it with interactive content and gamification tools) can generate powerful results for your brand.
Google Play's Best of 2021 Cross-Platform Marketing Statistics and Trends
A partnership between Unity and The Harris Poll produced the Cross-Platform Gaming 2021 Report , in which we can see that:
More than half (56%) of all Americans played multiplayer games in the past year;
A significant majority (87%) of those players also played cross-platform games;
43% of multiplatform players say they want more options in this mode.
So, for the gaming industry, it seems that crossplay is a major trend for multiplayer titles from now on. But what conclusions can marketers draw from all this?
There are some ideas we would like to share.
Keep reading!