After all, why is local marketing so important online?

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Ok, but why is this such a relevant topic today? What are the most valuable points to remember when we talk about the effectiveness of local marketing? Let's find out together!

Less waste of time and money
First, it saves you time and money. After all, your team will be working on a limited set of prospects, investing all their resources and strategies to capture their attention. Therefore, it is much less effort than it would be to target a large group.

With local marketing, you will likely end up with a sales funnel with fewer prospects at the top. This happens because the brand is not targeted at everyone, but only at a small community of users.

Higher ROI and lower CAC
Additionally, the return on investment ( ROI ) is higher and the customer acquisition cost ( CAC ) is lower.

With local tactics, you're talking to people who are interested in discovering new solutions nearby, so the chances of a successful purchase are huge.

It also takes less effort, time and money to get them into the funnel, so the overall cost is lower.

Brand loyalty
Another topic that has a lot to do with ROI is brand loyalty . Yes, that is a very popular expression nowadays and sometimes it seems like it is beyond our wildest dreams, but it is easy to achieve if you try a Local Digital Marketing strategy.

A customer is someone who makes more than two purchases. After buying from you the first time, if you offer a good and memorable experience in addition to the product, they will buy from you again and develop a relationship based on trust and loyalty.

In this case, the lifetime value is higher, as they always come back for more. That is more likely to happen because they are also neighbors.

So, it's not like buying something from bahamas phone number list someone you don't know and have only met for business reasons. It's more like buying from a person you're familiar with.

Buzz
Another key point about these tactics is buzz, also called word of mouth .

Think of it this way: If you run a small business that provides great experiences in a small neighborhood, users can easily spread the word to attract more customers, right?

People like to share their experiences and they also like to recommend places and products to each other. Therefore, taking advantage of the local factor in a marketing strategy is a way to leverage word of mouth to improve results.

Local Association
This is also a great method to develop partnerships with different companies located in the same area.

If you focus more on where you live, you will also get to know other businesses. With that connection, it is easier to improve the customer experience and the sky is the limit for new approaches.