1. Focus on quality content

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Until now, the main focus for marketers has been to match content with specific KPIs .

However, this is where you need to shift to a focus on content quality , as this is essential.

Instead of just trying to reach a large number of segmented demographic groups with your messages, you need to simultaneously have ads and creative media that meet the needs of larger, less well-defined groups.

By doing this, you'll be able to adapt to a "crowd messaging" approach.

2. Increase the frequency of ads and communications
Again, the evolution of Digital Marketing and privacy will require you to adapt to different circumstances .

And, rather than relying on one impactful message that reaches your target customer's heart right away, it's important to increase the frequency of ads and communication to achieve a more comprehensive approach.

For example, instead of showing one ad multiple times, you may want to switch to multiple ads with different angles.

You may also need to increase the number of times you connect with an audience to increase brand awareness. While the exact details of how this will work best remain to be seen, it’s definitely an important element to remember.


3. Adopt integrated brand metrics
To survive these changes and be prepared, it's important to adjust your brand's built-in metrics .

What does this mean? Monitoring campaign effectiveness at a macro level rather than a micro level.

Basically, you stop focusing on whether individual campaigns worked or not and start constantly evaluating all aspects of your Marketing , such as:

Total advertising expenditure.
ROI .
Customer satisfaction .
In the end, the broader you can see the bigger nigeria phone number list picture, the easier it will be to hone your overall message at a high level.


4. Include transparency and compliance in your methodology
As we saw after the adoption of the GDPR, it is extremely important to include transparency and compliance in your personal data capture methodology .

While this may not always be your decision—like with Apple and Facebook ads—there are certain elements of your website that you do have control over.

For example, make sure your privacy policies and other guidelines are clearly accessible on your website.
And, it provides plenty of opportunities for users to opt in or out of specific things — like email campaigns.
The clearer you are about these practices, the less vulnerable you will be to facing a complaint or fine in the future .