Let's start with what brands always look for: saving costs in their productions, and viral marketing offers that and much more.
It's cheap
Its low cost is one of the main characteristics of this marketing method, since the brand takes a backseat and most of the effort is carried out by people, since they are the ones in charge of making the content go viral, thus avoiding buying space in the media, which is often extremely expensive.
Build brand
If we achieve viral content, if we create something innovative and disruptive on social media, something cameroon mobile database that people share quickly and naturally, we will get users to connect with the brand in a different way, in that order a good reputation for the brand will be built, helping to build branding and creating a difference, which will make the brand remain in the memory of users for much longer.
It's not spam
The decision to share and replicate content is up to each user, which is why it is not generated directly by the brand, but by the people, preventing the content from becoming invasive and being perceived as spam.
Reaches all devices
This is known as reach and the best thing is that it is free, or rather without advertising support, which helps brands save money and generate positive word of mouth.
Some examples of viral marketing
The most viewed video in Facebook history. This video went around the world, and helped increase sales of Chewbacca masks, reaching over 130 million views.
Advantages of Viral Marketing
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