Conduct customer research to find out what your customers' needs and desires are, and how you can fulfill them through your website.
Conduct a keyword analysis . This is essential for building your website structure and will also give you a wealth of ideas for content creation. Download the keyword analysis template .
Create a content strategy that will audit your current content and discover new topics to fill your website with.
If you already have a website, prepare an analysis of website visitor behavior to understand what users do on the site, where they get lost, and what needs to be improved.
2. Website structure design
Once you have prepared and studied the materials, you can start designing the structure of the website. Keep in mind that a clear structure is essential , as it will make it easier for customers to navigate, as well as for search engines - they will understand your website more easily and display it higher in search results. You should base your design primarily on the product and service offerings and keyword analysis.
The result of designing a website structure is usually a table or mind map that contains azerbaijan phone number data all the corners of your future pages, including their ranking in terms of importance. If you are preparing a website structure for the first time, you can start with the most basic:
Homepage – the first page that visitors will see and which should tell them what problem, wish or need you will help them solve or fulfill.
Products/Services – conversion pages that must contain all the essential information and elements that will convince you to make a purchase.
References – a place where you can show off how you have already helped others.
About us – a space to tell your story that will build customer trust.
Contact – an information board that shows visitors that they can contact you quickly and easily.
Read which other pages on your website you should pay maximum attention to.
Example of website structure design based on keyword analysis
3. Content preparation
This step varies depending on the type of website you are planning. For company presentation websites, we recommend that the third step is to prepare the content that will be on the website - this is crucial and wireframes should adapt to what you want to convey to visitors. For e-shops or web applications, on the other hand, it is better to start by designing wireframes and then prepare the content according to the finished structure.
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