Online marketplaces – popular websites that bring together multiple sellers and consumers. This requires manual analysis of the products or services offered. Noting specific competitors can be difficult, but just knowing that there are similar or identical products or services can be an important decision in building your marketing strategy. The list of portals depends on the industry – for hotels, such as Airbnb, Booking, or Trivago.
Google Business Card. A well-located business will appear higher on maps and Google search results. This leads to more calls and sales. You can use Surfer Local and analyze everything automatically or manually search for your competitors' listings on Google and pay attention to the number of reviews and average reviews.
Reputation. Opinions and reviews often influence purchasing decisions, and from chinese student data them, you can learn about a company's strengths and weaknesses. You should pay attention to reviews on Google, Social Media, business cards, directories, and average ratings, as well as opinions and reviews on websites.
Create a Data Collection File
It will allow you to record the data you collect, analyze, compare, see differences, and draw conclusions. It is important to add a note to this table to identify each competitor's competitive advantage and find space for your Unique Value Proposition.
You have your competitor list, analysis scope, and data collection file, so you have everything you need to perform a competitor analysis. Begin the analysis process by evaluating your company based on the criteria you have chosen. Note the number of keywords, backlinks, blog posts, and web traffic generated by your website, social media channels, etc.
Once you have researched your company and taken notes, test each competitor in the same way and record your results. The goal of this process is to make sure you get the best possible summary and make it easier for you to beat your competitors.
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