Online marketing is a great tool for crises, as it not only allows you to face them, but also to take advantage of them. Especially now, when your customers are at home using the internet all day long.
But like any instrument, you have to know how to use it to get the most out of it in difficult times.
If you do digital marketing, you've already done a lot of the work. You just qatar phone number list need to focus it and turn it into successful actions with your clients.
The secrets? Here they are.
The importance of doing online marketing in crisis
Digital marketing is a tool for difficult times, because, among other things, it allows you to monitor what is happening, communicate with your audience, generate resources and, above all, improve.
To illustrate this, just look at the current panorama:
The coronavirus has changed consumer behavior: today, consumers are at home all day long connected to the Internet, whether for work, shopping, socializing, watching movies, etc.
And the phenomenon promises to become a trend, according to Marketing Directo. That's why it's important to connect with your customers, so that it represents an opportunity to improve.
It must be done well
For this to happen, you have to carry out good digital marketing, otherwise the error can be fatal.
If you don't believe it, just ask Mexico's National Sports Commission (CONADE), which posted an unfortunate tweet in March: that COVID-19 was not an emergency.
That's why it's important to do it right.
5 ideas to get it right in a crisis
1. Fix your website
In the 80s, Bill Gates said “if you are not on the Internet, you do not exist”. Today, it is not enough to be there, you have to be well. And the way to show it is through your business page.
If your content, design or speed is not appropriate, it is equal to or worse than not having an online presence at all. For example, if a user was not familiar with your brand, what impression do you think they will get?
Take advantage and make improvements.
You may be interested in : How does the loading speed of my website affect me?
2. Communicate your purpose
A study by the Accenture consultancy revealed that 62% of buyers want brands with a position on social, political and cultural issues. Therefore, in difficult times, showing why you exist is a good way to connect and strengthen ties with consumers.
Make it the leitmotif of your communication!
3. Provide customer service
In times of crisis, the most important thing is not to go out and look for clients, but to keep the ones you have. And to do that, you must serve them well. Take advantage of social networks, which are the main channels for providing customer service (SAC) today.
4. Publish valuable content
It's a great way to connect with users in difficult times. The reason is very simple: they want to consume content that contributes to their daily lives. In the case of COVID-19, for example, you can talk about the topic, bringing it down to the area your brand works on.
Go for material in different formats, such as blogs, e-books, podcasts or videos. In addition to looking good, you will attract a lot of traffic to your website.
5. Monitor your online marketing
You can measure much more in digital than offline. Take advantage of this! Use this data to make improvements as you go. Remember that measurement is the great advantage of digital marketing.
- Board index
- All times are UTC
- Delete cookies
- Contact us