Nevertheless, the Microsoft founder already suspected how important content should become in Internet marketing. Content marketing is now a separate discipline whose importance is increasing in order to attract customers. It is about creating appetizing content for the target group, serving an amusement, so to speak, and using the tempting scent to arouse more interest in your offer Search engines also rate good content and its relevance to users enormously and make this an essential ranking factor for your website What is good content marketing anyway? To put it simply, you can put it like this: Any content that helps your target group overcome their challenges and is therefore relevant to them.
This can be in pretty much any format: texts, infographics jordan mobile database webinars, images, checklists, eBooks, videos or even audio formats such as podcasts The classic approach to content for creating a website or for a website relaunch is often How can we best present what we do or produce? The result is usually content developed from the first-person perspective. But outstanding content comes from asking yourself what information will help my target person X with problem Y Once you have defined this, it will be much easier for you to develop really good content and ideas for additional formats such as webinars, videos, etc The focus should be on regularly publishing new content that builds up and supports your expert positioning.
This is how you can become a thought leader and opinion leader in your industry. In this way, you can also build a community, i.e. a following that regularly consumes your content and thus moves closer to you (and thus to a sale). In addition, you can bind your customers better through this content because you offer them added value and underline your competence The biggest obstacle is your own ego.
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