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Brazil is one of the most connected countries in the world. There are more smartphones than people and access to social networks has reached all social classes. In recent years, several segments have boomed within the network and created Brazilian celebrities in a way that was previously only possible with television and perhaps with sports.
But since the rise of the internet, true empires have been created from the ideas belgium email list of people who decided to use their own creativity, most of the time young people with very few resources who decided to invest in content creation and grew within platforms such as Instagram, YouTube and TikTok .
Each popular social network has its own elite group of creators who often earn tens of thousands of reais and even dollars by creating content that often costs nothing. What is expected of these influencers is themselves, with their opinions, learnings, knowledge and various other types of content according to each segment.
The segments are very varied. There are the so-called "Bloggers", as fashion and beauty influencers are defined and who today, in addition to running campaigns for all types of brands, earn millions by launching their own lines of clothing, makeup, hair products and even vitamins.
Fitness Influencers are also another strong segment, they usually get contracts with the biggest brands of sportswear, sneakers, accessories, supplements, apps, etc.
For those looking for a new career or even new financial prospects, the internet has also become the right place. Financial influencers are growing and taking thousands of people with them.
There is an elite group of financial influencers made up of professionals from different sectors who create quality educational content. They have had a huge impact on the country and have allowed many people to become interested in the financial market. This is reflected in the data from B3, the São Paulo Stock Exchange, which shows that Brazil broke the record of 5 million active investors in January of this year.
Whether selling cosmetics, clothes, perfumes or courses, influencers have been making more and more money and have created true empires, as well as extremely valuable brands and loyal audiences.
A survey was carried out with data collected from sales rankings, news from renowned portals, data provided by companies and estimates from the number of views on YouTube, social media campaigns and data from course sales platforms to list the 30 richest influencers in Brazil .
Personalities like Anitta, Neymar and people who became famous on reality shows, music or other segments, although extremely relevant on the internet, were not considered for our list. The list is exclusively of influencers, who started their careers with content creation and from there built their own empires.
See who are the 30 influencers who earn the most in Brazil
Felipe Neto
With around 43 million subscribers on YouTube, Felipe has been considered one of the 100 most influential people in the world. He started out on YouTube and is now the CEO of a group that runs several companies. Felipe earns around R$65 million per year.
Camila Coelho
A former makeup artist for cosmetics stores in the United States, Camila is a Brazilian blogger with an international career. She is hired by national and international brands for Brazilian and American campaigns, earning around R$170,000 per post on social media. Camila also has her own line of cosmetics and clothing, and has also launched several products with her signature for other brands.
Camila Coutinho
One of the first fashion bloggers in Brazil , Camila Coutinho conquered the world with her "Garotas Estúpidas", which became a renowned fashion portal with editorial staff, a sales team and several 6 and even 7-figure contracts that earned her a great fortune and a position among the richest influencers in the country. Over the years, she renewed herself, went to YouTube, became popular on Instagram, signed contracts with the largest retail companies, launched cosmetics, shoes, clothes, books and remains among the most profitable influencers, especially for luxury brands.
Whindersson Nunes
Whindersson started recording comedy videos in his bedroom and from then on, what changed was the number of subscribers, which today is around 43 million on YouTube alone. It is estimated that he earns around 500 thousand reais per month on YouTube alone, but the comedian also makes a lot of money from advertising and streaming contracts. He currently has a contract with Netflix.
