This definition shows the scope of the marketing

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To dominate the market, then, it is necessary to master this science. That's why we're now going to talk about everything you need to know from traditional advertising to digital marketing! In this article, you'll learn: we'll start by talking about what marketing is. Let's go? What is marketing? Drawing with people going up in a rocket.

Find out what marketing is. Marketing is an area focused on generating singapore whatsapp data value on a business's product, service or brand itself, with the objective of gaining and retaining customers. To understand what marketing is, then, let's turn to some representative names and institutions in the field. The american marketing association (ama), which represents marketing professionals in the united states, provides the following definition: “marketing is the activity, set of institutions and processes to create, communicate, deliver and exchange offers that have value for consumers, clients, partners and society in general”.

concept. Also note that the focus of this activity is not selling products to customers, as many might think. Marketing works with the generation of value, and this must happen in the perception of different audiences about the cost-benefit that the company delivers. The chartered institute of marketing, which represents the area in the united kingdom, defines marketing as: “the management process responsible for identifying, anticipating and satisfying customer needs at a profit”.