The fact that millennials have not rejected this means of communication has contributed greatly to its survival (and even consolidation). Certain statistics indicate that this age group spends the most time per day checking their inbox.
The conditions are now in place to make email marketing a fundamental conversion tool. And, if possible, to maximize its profitability, aiming for a potential ROI of 4400%.
However, there are certain criteria and rules oman telegram data to follow in order to use it effectively. In this article, we will present some of the unacceptable mistakes to avoid if your goal is to use it intelligently.
Content errors
The complexity of the digital world has led to the emergence of countless ways to attract attention and expand the reach of communication. However, the most viable and proven growth strategy continues to involve investing in content with substance. This will not only be appreciated by your target audience , but will also be promoted by Google and other search engines. If you are not able to write interesting and attractive content, surround yourself with professionals who can do it for you.
2. Neglecting the power of images, videos, GIFs and other visual elements
A good way to make your newsletter or email more attractive is to include visual elements . It is often recommended to use a 60% text/40% image ratio when sending out email marketing messages. The percentage reserved for images should not be exceeded, as an excess of visual elements can make the opening process slower.
An interesting fact: it is estimated that the mere mention of the word video in the subject line of an email increases the CTR by 65%.
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