Why Brand Awareness is important

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The first is based on instinct and intuition; the second system is marked by rational thought. Most people generally believe that information is processed through rational thought. However, up to 95% of the information processed by the brain passes through the first system.



Creating brand awareness requires using the first chinese overseas australia database approach. Rational thinking isn't as effective in creating brand awareness: an emotionally driven approach is required. This contrasts with digital marketing, which works with rational thinking.

A marketing campaign that encourages consumers to shop during a short-term sale is an example of a strategy that impacts rational thinking. When a shopper is faced with two options on the same product shelf, their choice is guided by intuition. This is why building brand awareness is so important.

The main objective of brand recognition or Brand Awareness is to get users to associate a brand with a product or service category and automatically think of it.

Brand awareness is vital for companies because it enables their growth. But for it to be effective, it's necessary to reach a broader audience than just a specific target audience. This is the case, for example, with Coca-Cola, which is recognized worldwide, and not just by people who fit the ideal buyer profile.