Study finds there is no “best” Google Ads bidding strategy

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New data shows that the success of Google Ads bidding strategies depends on thoughtful execution, accurate conversion data, and ongoing testing. Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a powerful but underutilized option. That’s just one of the interesting findings of a new analysis conducted by PPC management platform Optmyzr.

Seznam.cz reported total revenues of 5.939 billion crowns for 2023
The Czech internet leader, Seznam.cz , achieved a chinese overseas british data slight growth in sales by 0.18% to 5.939 billion crowns in 2023. Pre-tax profit increased by 6.06% to 1.362 billion crowns. Despite expectations of a slowdown in the domestic online market and an economic recession.



Among the awardees were the communications agency Knowlimits , which won the title of Skokan of the Year , and the agency group Publicis Groupe , which was awarded for its innovative approach to cookieless targeting in Sklik . The agency Wavemaker also won two awards . The competition recognizes agencies for their creative and effective digital campaigns that have significantly contributed to the success of clients on Seznam.cz platforms. the company surpassed the results of 2022. Pavel Zima, member of the board of directors of Seznam.cz, thanked employees and users for their contribution to a successful year and stated that careful investment planning and more positive economic development enabled the sales to surpass.