It's also important to utilize your best showcase, which is your website. It's always a good idea to add a section on the homepage where your event's name is clearly visible to direct the audience to the wonderful landing page created specifically for this purpose.
We also need to be very clear with the copy so that it does justice to the main message. This text must be very attractive and explain in a few words what you offer or what problems we solve through your event and your organization.
Of course, having a good video on your website that redirects to your landing page as a form of promotion is also a great idea that is sure to attract and drive traffic to your destination.
Make use of email marketing
Send a series of emails to your subscribers. This strategy is key when promoting any virtual event.
If you already have a good mexico mobile database database, now's the time to send this message. 40% of marketers believe this strategy is the most effective for promoting an event.
But you must keep in mind that it must be a very well-constructed, attractive email with precise content: a good title, the body of the message, good graphic content, and a powerful call to action.
Encourage sharing
Try to get event registrants to share their participation on their social media. It's important to implement techniques that encourage this, as other potential "third-party" customers will trust a recommendation from someone they know much more, and what's more, we're talking about a practically cost-free recommendation.
Of course, one way to encourage participation is to offer something in return, such as a discount after a contest, paid travel and hotel, subscription to online series platforms, and so on (everything will depend on the nature of the event).
Make good use of sponsors
Encourage sponsors to spread the word. This can even be reflected in the contracts where the mutual win-win agreements are signed .
It's very important for sponsors to share the event on their social media and website. It's also a good idea to send an email to their database and post a guest post on their blog (if they have one).
Involve your speakers
Does your event have speakers, keynote speakers, MCs, etc.? Invite them to be part of it and encourage them to talk about it on their platforms. Many of them are likely influencers in their industry and reach a much wider audience!
Content marketing
We already know the importance of quality content, always created with the buyer persona in mind, as an inbound marketing strategy . Content in the form of incredible videos, photographs, copy, and a good call to action is essential for creating an engaging narrative around our event. Storytelling in various formats is very important for creating a community that converts attendees.
We also need to consider creating good blog posts with well-chosen keywords, and if we can write this content for other blogs on websites that interest our audience, we increase the ripple effect.
Send a press release
Don't forget to design a PR campaign! Reach out to the press, engage with them, send a well-designed press release with a good headline, subheading, body of the message, sponsors, speakers, artists, schedule, time and date of the event, videos/photos, and don't forget links to press materials (media kit) and, of course, a link to the landing page. Oh! And the call to action! (in this case, focused on the press).
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