A: Writing content. In fact, that's why I chose journalism as a career.
In an agency, you work with all kinds of companies, so the articles you have to write are very varied , both in terms of topic and focus.
When creating content, how do you strike a balance that pleases both readers and Google?
A: The first thing I do is structure the text, taking into account the keywords I've previously found interesting and want to include. Then it's about writing for the reader , providing something useful and entertaining to read.
In addition to Google and the reader, you have to consider the company you're writing for , so I also think it's important to know how to convey what the article is for them. Ultimately, the goal is to get that reader interested in what's being sold on the website.
What SEO tools have you worked with and which ones do you find most useful?
A: We work with many tools on a daily basis. Most of the ones I use are for keyword research and auditing. Google Adwords is very useful for tracking search guatemala mobile database volume, Moz for determining the authority of websites and domains (and thus determining whether it's possible to demote them from their ranking in the search engine), Semrush, Sistrix, or Ahref for analyzing your competitors and yourself to gather ideas, Google Console and Analytics for establishing KPIs, and so on.
And those are just a few of the features each one has, and there are many more useful tools that I don't yet know how to use.
How was your internship experience at 4Crew?
A: Perfect. 4Crew was a company with two very distinct divisions. One was formed by my mentor and, when I joined, by me. The other was dedicated to creating software for drones , virtual reality devices, and other things. So, we didn't work closely with them much.
With Mario, the person who trusted me and brought me to Jevnet, the treatment has always been exceptional . He knows a lot about SEO, is up-to-date on the changes taking place, and has a wealth of ideas. He also has admirable friendliness and patience in answering all the questions I had (and continue to have) and explaining every project to me in detail .
The only SEO I'd done before joining 4Crew was the IM course, and I didn't even know if I'd enjoy working in that field. Mario instilled his passion in me from the very beginning, and today I couldn't be happier with the job.
How did you manage to make yourself indispensable to get a job in the company?
A: As more and more clients joined the company, we had to work more, so moving to a full-time position was just a matter of time. For my part, I've always tried to do my job professionally and contribute the value of writing quality content, both for Google and for the users and companies that hire us.
Tell us a little about what your role at Jevnet will entail.
A: The work will be the same as what I did at 4Crew. The two companies have always had a close relationship, although Jevnet only did SEM and 4Crew did SEO.
Now, as Jevnet grows, they're adding an SEO section with Mario and me , and it wouldn't be surprising if someone else joined soon.
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