Identify potential desired products

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he following excerpt from Google ’s approach to duplicate content shows that duplicate external content does not necessarily affect your rankings.

"When we come across this type of duplicate content on different sites, we use a variety of signals to determine which site is the originator, which is generally very effective. This also means that if someone is found to be recycling your content, there is no need to worry about negatively affecting your site's presence in Google ."

Why online procurement platforms can still be saudi arabia phone number lead successfully listed
The answer is simple: online purchasing platforms meet user needs . And Google 's first priority is to meet the needs of Internet users. According to another Google study , 89% of B2B buyers start with a general search on search engines . What's more, users will choose a website after searching on the Internet about 12 times on average.

Throughout the process, future buyers will need to:

Understanding the Market

Compare features, prices...
Refer to customer reviews, etc.
This is exactly where B2B online purchasing platforms come into their own in the user journey, as they more easily bring supply and demand parties together and often provide an interesting overview of the market due to their wide range of products.

In addition, online purchasing platforms can also increase the touch points between merchants' product catalogs and audiences, in other words, a multi-channel strategy .