IP co-branded marketing to enhance brand vitality

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Using fun AR experiences, we celebrate the New Year while showing young people’s positive attitude towards fun, creativity and willingness to express themselves.

In the Chinese zodiac, the rabbit represents optimism, wisdom and luck.

This time, the New Year Rabbit Series created by Tommy Hilfiger has cayman islands phone number lead changed its previous design ideas and reinterpreted the brand's classic clothing styles with classic IP images and main colors. At the same time, it incorporates Tommy Hilfiger's classic red and blue color scheme, injecting more "Feifan" creativity into the brand's American college style, and successfully standing out in the CNY marketing melee.


The new series aims to explore the American preppy style with a creative and optimistic spirit. It not only highlights Tommy's new proposition of lighting up a promising future, but also expresses consumers' own definition of the New Year in a creative way, allowing them to have fun together in an extraordinary Chinese New Year.