Gucci released a pair of virtual sneakers

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This is a powerful example of how AR in retail can be used; by letting customers visualize how a product will look in real life, the technology could theoretically reduce returns and increase customer satisfaction.

At the same time as launching AR virtual shoe try-on, that users can try on or share chile phone number lead online. Based on the growing popularity of virtual influencers and AR technology on social media, the virtual try-on experience enabled by AR technology has gradually become popular. Wanna CEO Sergey Arkhangelskiy told Business of Fashion , "In 5 to 10 years, most of the revenue of fashion brands will come from digital products."

8. Machine A – Virtual concept store
Machine-A is a London-based concept store dedicated to showcasing contemporary fashion design. With London Fashion Week mostly cancelled this year or limited to digital shows, Machine-A came up with a concept to allow as many people as possible to see the work of emerging designers.

Machine-A has created a virtual boutique that, as ShowStudio puts it , aims to “bring an immersive experience to the digital season, bridging the space between IRL and URL.”